

In fact, Pandora has been so successful at radio-style programming that SiriusXM recently agreed to purchase it. Since then, numerous competitors have sprung up, with iHeartRadio, Last.fm, TuneIn, and more borrowing Pandora’s “radio station” model with varying degrees of success. Backgroundįor better or worse, Pandora’s Music Genome Project helped revolutionize the music industry when it debuted in 2000, creating a new standard for online music streaming. We pit Spotify and Pandora against each other to help you decide which is right for you, and a fter comparing these two music services closely, Spotify comes out on top. Still, if you’re considering upgrading to paid tiers like Spotify Unlimited or Pandora Premium, you will want to know what you’re getting for your hard-earned cash. If you’re a music lover, both services are certainly worth using. 2018, by genderįrequency of Pandora usage in the U.S. Time spent listening to audio content in the U.S. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019.

In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services.

dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment.

Spotify and Pandora – more information Pandora However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year. By 2023, Spotify will have 98.8 million users, over twenty million more than the 78.5 million recorded in 2020.
